Top 10 tips can help you to build better and more successful websites
These ten tips will assist you to build better and more successful websites.
1. Each web project starts with a concept
Write down your ideas to have a plan and think about which sections in your website project are required. Think about which categories you need for your products or services, you need those very soon for the keyword analysis. If possible sketch a simple diagram, this will help you later to remember how your first website’s structure was planned.
2. Do some research which keywords need to be used to find your website
Traffic from Google or other search engines is great for conversions on your website. To get your site in Google’s search results you need to know which keywords are used by your customers. By using the Google Adwords Keyword Tool it’s possible to find the most popular keywords. Access the tool and enter 3-5 important keywords which are related to your product or service.
3. Search for available domain names
A keyword sensitive domain name is a good choice for Google SEO. But first you have to decide if you need a domain for branding or a domain name which is better to find in Google.Choose a .com domain name because they gaining more trust than others. If you create a website for a local audience it might be useful to have a domain name with the country TLD.
4. Build a website from the scratch or using a Content Management System
Sometimes it’s better to build a website using a Content Management System (CMS) and sometimes not. The right choice depends on many influences. If you update or expand the websites content frequently, you should go for a CMS. If you have the skills to build a simple HTML page and is your website more static, a basic website without a back-end is often cheaper, built faster and more flexible. If your website has mostly news to publish, you should go for a WordPress blog.
5. Choose a stylish layout
A ready to use website template is a good choice for your CMS based or regular website.It’s quite common that people choose a design because it looks so good and later they have problems to use a template for the website.
6. Unique content for your new website
It’s important that the most important keyword is used inside the headings and the page title (title element) and don’t forget to use this keyword in the text as well. Sometimes it helps to write down the information first and think afterwards about where to use the keywords. Spend some extra time to create great headers.
7. Building the Website
If you use a Content Management System the building process is very limited. It depends on the CMS, if you need to install some required extensions like a SEO plugin or module (to optimize your website for search engines). If you build your site from the scratch you need to convert your website template into a website. It’s important to use the different header tags (h1, h2 and h3). Use a great page title and use the “alt” attribute inside your image tags. Skip the Meta keywords because they are ignored by most search engines. A Meta description is important because this description is often used as the “snippet” inside search engines.
8. Test your site and remove all problems
Your website is built and it’s time to do some tests. Test all functions and check your website in different web browsers. Ask more people, which are not involved in your project, to test the website. Resolve all problems before you publish the website.
9. Web statistics
Google analytics : Your website is live and you get the first visitors, now it’s important to learn how your visitors behave on your site. With web statistic software like Google Analytics it’s possible to learn: What is the bounce rate, how many pages has been viewed by each visitor, how does a visitor has reached your website and much more.
10. Website Promotion
There are different ways to get visitors to your (new) website. You can do some paid advertising or maybe you like to promote your website for free. Tell your customers and partners about your new website and write also a press release. There are paid and free “press release submission service” sites available, submit your press release there and maybe some journalist or blogger will mention your website in an article.